About Reese Fishing

Hi, this is Skeet Reese, and welcome to Reese Fishing.

You’re entering the realm where my 40-year-long career in bass fishing and my love for designing new products collide.  Throughout my career, I’ve worked with my sponsors to develop products in the fishing tackle and marine industries such as hard baits, soft baits, fishing lines, bass boats, sunglasses, and electronics, and grateful to have been a part of impacting the fishing industry.

My love for creating new products is one of the most enjoyable parts of my job – except for winning tournaments that is.  I’m so excited to launch this brand and share my passion with you.

Since my early days competing in the Western United States, I’ve been involved in developing fishing rods.  My goal is to design rods that make anglers more efficient and better on the water. The rod is perhaps the most critical tool when it comes to making precise presentations, retrieving a lure, and landing fish once they bite; and they deserve special attention. I’ve assembled a team that can take whatever my mind can come up with and find a way to mold it into something new and exciting.  Reese Fishing’s series of rods will provide superior feel, strength, weight, and overall fishability at price points that suit a wide variety of anglers.

In my career, I’ve always been about pushing myself and my products to new limits, at Reese Fishing, that passion for innovation is even greater.  Here we have no limits and can apply whatever new materials and technologies we want to meet our exact specifications.

In short, Reese Fishing will be about extreme performance that pushes the limits and does it in a way that benefits anglers from purchase to catch.

This is my passion, and at Reese Fishing, you hold our passion in your hands.